Urban Mobility & Geospatial Professional

Mapping the future of urban mobility

I combine geospatial analysis with urban transport expertise to build data-driven solutions for sustainable cities. Based in Washington, DC, with experience across the US and Europe.

Hailey Irwin

Where Geospatial Meets Mobility

Bridging spatial analytics, transport planning, and urban design to create evidence-based solutions.

Background

I am an early-career geospatial and mobility professional with dual European master's degrees in Sustainable Urban Mobility from Eindhoven University of Technology (TU/e) and KTH Royal Institute of Technology in Stockholm.

My bachelor's degree in GeoDesign and GIS from the University of Southern California (summa cum laude) gave me a strong foundation in spatial analysis, which I have since combined with transport modeling, logistics research, and urban design.

I have applied research experience from TNO (Netherlands Organisation for Applied Scientific Research), where I investigated how urban morphology drives logistics vehicle operations. I also hold a TS/SCI clearance from my work at the National Geospatial-Intelligence Agency.

Based in Washington, DC
Seeking NYC / Europe
Languages English (native)
Clearance TS/SCI

MSc Sustainable Urban Mobility Transitions

TU/e & KTH (EIT Urban Mobility Master School)
2023 - 2025

BSc GeoDesign (GIS), Summa Cum Laude

University of Southern California
2019 - 2023

GIS & Geospatial

ArcGIS Pro ArcGIS Online QGIS StoryMaps Dashboards ModelBuilder Hotspot Analysis (Gi*) Spatial Regression Network Analysis

Programming & Data

Python pandas GeoPandas scikit-learn SQL Jupyter

Transport Modeling

4-Step Demand Models Nested Logit Multinomial Logit Random Forest Network Assignment

Design Tools

AutoCAD Adobe Illustrator Adobe Photoshop Rhino SketchUp

Methods & Frameworks

Urban Morphology Pedestrianization Citizen Science / IoT Business Model Canvas Precedent Analysis Policy Evaluation

Selected Projects

Academic and applied research spanning urban mobility, geospatial analysis, and urban design.

Mobility & Logistics

How Urban Morphology Explains Logistics Operations

Master's thesis investigating how built environment and density drive logistics vehicle operations across Amsterdam, Rotterdam, and Utrecht. Random forest models achieved R-squared of 0.877 to 0.902.

Python ArcGIS Pro Random Forest Hotspot Analysis Spatial Regression
Transport Modeling

Stockholm Transit System Potential in 2030

Built a complete Python-based 4-step travel demand model for Stockholm forecasting 2030 traffic. Tested fuel price increases and free transit scenarios, finding a 20% shift away from car travel with free public transit.

Python Nested Logit Network Assignment Consumer Surplus
Urban Design

GeoDesign Architecture Portfolio

14-page architecture portfolio with building analysis projects including floor plans, 12+ analytical diagrams, 3D axonometric massing studies, and figure-field compositions for two USC campus buildings.

AutoCAD Photoshop Illustrator Hand Sketching
Urban Design

Japanese American Cultural Center Redesign

Public-realm redesign concept for the JACCC in Little Tokyo, LA. Applied precedent analysis from Bryant Park (NYC) to propose improved circulation, programming, vegetation, and materiality.

Site Planning Precedent Analysis Landscape Design CAD
Transport Modeling

Mode Choice in Sweden: Multinomial Logit Analysis

Statistical analysis of transportation mode choice in Sweden examining how demographic, geographic, and trip-level factors influence the probability of choosing between car, transit, cycling, and walking.

Multinomial Logit Discrete Choice Statistical Analysis
Transit Operations

Roslagsbanan Punctuality Study

Quantitative analysis of the relationship between number of stops on Stockholm's Roslagsbanan commuter rail and on-time performance, with actionable findings for transit operations improvement.

Regression Transit Data Statistical Analysis
Urban Planning

Amsterdam Canal Infrastructure Decay

Analyzes Amsterdam's 500-year-old canal infrastructure threatened by structural decay and climate change. Proposes solutions including accelerated maintenance, public-private partnerships, and lessons from Venice.

Policy Analysis Comparative Study SAR Monitoring
Logistics Innovation

HubLink: Autonomous Truck Hub-to-Hub Platform

Go-to-market business proposal for a B2B digital platform addressing fragmentation in European hub-to-hub logistics, developed in collaboration with DAF Trucks. Includes TAM/SAM/SOM market sizing.

Market Research Business Model Canvas Stakeholder Interviews
Urban Design

Pedestrianize ME!

Street redesign proposals and public realm interventions to enhance walkability and community use. An advocacy-framed approach to tactical urbanism and pedestrianization with before-and-after visualizations.

Street Redesign Tactical Urbanism Pedestrian Analysis
GIS & Smart Cities

Sensing the City: Citizen Science

Explores citizen science approaches to urban environmental monitoring using distributed sensor networks and crowdsourced data collection for air quality, heat, and noise mapping.

IoT Sensors Spatial Analysis Data Visualization
GIS & Design

USC GeoDesign Capstone Report

Capstone project integrating geospatial analysis with geodesign workflow and place-based planning. Combines GIS skills with urban design thinking for site analysis and design-based recommendations.

ArcGIS Geodesign Cartography Site Analysis
Innovation

Shared Autonomous Vehicles: Waymo Case Study

Multi-disciplinary portfolio examining shared autonomous vehicles through institutional entrepreneurship and business ethics. Analyzes Waymo's role in disrupting car ownership norms in San Francisco.

Institutional Analysis Business Ethics RRI Framework
Urban Planning

LA Wildfires vs. Melbourne Bushfires

Comparative urban analysis of wildfire and bushfire impacts in Los Angeles County and Melbourne. Examines natural hazards management, infrastructure resilience, and climate adaptation strategies across different governance structures.

Comparative Analysis Risk Assessment Climate Analysis
Urban Planning

Paris Urban Analysis

Group analysis of Paris examining urban planning, mobility, and sustainable development challenges. Demonstrates collaborative analysis of European urban context and comparative urbanism skills.

Case Study Comparative Analysis Urban Research
Urban Design

Black Lives Matter Plaza - Civic Design

Examines the Black Lives Matter Plaza in Washington, DC, exploring how the renamed public space functions as a civic gathering place and reflects contemporary urban activism embedded in spatial design.

Community Planning Public Art Placemaking
Planning & Policy

Radical Sustainability Mobility Transformation

Research paper on systemic transportation transformation toward radical sustainability. Synthesizes mobility policy, urban design, and sustainability frameworks to propose integrated transformation pathways.

Systems Thinking Policy Analysis Literature Review
Policy & Research

Modern Manifestation of Commodity Frontiers

Critical essay analyzing contemporary commodity frontiers where resource extraction and global supply chains intersect with local social and environmental impacts, through geography and political economy.

Political Economy Geographic Theory Critical Analysis
Planning & Transit

London Crossrail Project

Case study of the Elizabeth Line mega-project analyzing planning, design, implementation, and urban integration outcomes. Explores how large-scale transit infrastructure shapes mobility patterns and land development.

Transit Infrastructure Urban Impact Assessment Stakeholder Analysis
Real Estate

Boyle Heights Investment Analysis

Investment analysis for a real estate development opportunity in Boyle Heights, East Los Angeles. Examines market conditions, demographics, zoning, and financial feasibility for a development project.

Market Analysis Financial Feasibility Demographic Analysis
Planning & Equity

Venice Beach Gentrification

Ethnographic and analytical examination of gentrification in Venice Beach, California. Analyzes demographic shifts, displacement of lower-income residents, and cultural transformation through an equity lens.

Ethnographic Analysis Demographic Research Urban Sociology

Get in Touch

Open to opportunities in NYC, Europe, and beyond.

Let's connect

Whether you have a role in mind, a project to discuss, or just want to chat about urban mobility and geospatial analysis, I would love to hear from you.

Looking for a geospatial or mobility professional?

I bring a unique combination of spatial analysis, transport modeling, and urban design skills with experience across the US and Europe.

Send Me a Message